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Website Terms and Conditions

These terms and conditions govern your use of our website. Please read these terms in full before you use this website. If you do not accept these terms and conditions, please do not use this website. Your continued use of this website confirms your acceptance of these terms.

Website access

1.1 It is not necessary to register with us in order to use most parts of this website. However, particular areas of this website will only be accessible only if you have registered.

Use of website

1.2 This website may be used for your own private purposes and in accordance with these terms and conditions.

1.3 You may print and download material from this website provided that you do not modify or reproduce any content without our prior written consent.

Website uptime

1.4 All reasonable measures are taken by us to ensure that this website is operational all day, every day. However, occasionally technical issues may result in some downtime and accordingly we will not be liable if this website is unavailable at any time.

1.5 Where possible we always try to give advance warning of maintenance issues that may result in website down time but we shall not be obliged to provide such notice.

Visitor provided material

1.6 Any material that a visitor to this website sends or posts to this website shall be considered non-proprietary and non confidential. We shall be entitled to copy, disclose, distribute or use for such other purpose as we deem appropriate all material provided to us, with the exception of personal information, the use of which is covered under our Privacy Policy.

1.7 When using this website you shall not post or send to or from this website any material:

(a) for which you have not obtained all necessary consents;

(b) that is discriminatory, obscene, pornographic, defamatory, liable to incite racial hatred, in breach of confidentiality or privacy, which may cause annoyance or inconvenience to others, which encourages or constitutes conduct that would be deemed a criminal offence, give rise to a civil liability, or otherwise is contrary to the law in the United Kingdom;

(c) which is harmful in nature including, and without limitation, computer viruses, Trojan horses, corrupted data, or other potentially harmful software or data.

1.8 We will fully co-operate with any law enforcement authorities or court order requiring us to disclose the identity or other details of any person posting material to this website in breach of Paragraph 1.7.

Links to and from other websites

1.9 Throughout this website you may find links to third party websites. The provision of a link to such a website does not mean that we endorse that website. If you visit any website via a link on this website you do so at your own risk.

1.10 Any party wishing to link to this website is entitled to do so provided that the conditions below are observed:

(a) you do not seek to imply that we are endorsing the services or products of another party unless this has been agreed with us in writing;

(b) you do not misrepresent your relationship with this website; and

(c) the website from which you link to this website does not contain offensive or otherwise controversial content or, content that infringes any intellectual property rights or other rights of a third party.

1.11 By linking to this website in breach of clause 1.10 you shall indemnify us for any loss or damage suffered to this website as a result of such linking.


1.12 Whilst we do take all reasonable steps to make sure that the information on this website is up to date and accurate at all times we do not guarantee that all material is accurate and, or up to date.

1.13 All material contained on this website is provided without any or warranty of any kind. You use the material on this website at your own discretion.

Exclusion of liability

1.14 We do not accept liability for any loss or damage that you suffer as a result of using this website.

1.15 Nothing in these terms and conditions shall exclude or limit liability for death or personal injury caused by negligence which cannot be excluded or under the law of the United Kingdom.

1.16 We reserve the right to change or discontinue any or all of the goods and services that we make available to you and we shall not be liable to you for any consequences of any such changes or discontinuations.

1.17 In the event of any defect or failure in the goods or services supplied to you, our liability shall be limited to the price paid by you for such specific goods or services as found to be faulty or defective. Under no circumstances shall we be held liable for any consequential loss or damage.

1.18 We take care to provide accurate product information to you, but we cannot be held responsible for typographical or similar errors in product descriptions and you are asked to check details with us if there appears to be an error.

1.19 We will not be held liable for any direct or consequential losses due to our failure to meet our contractual obligations to you when due to circumstances, events or actions that are beyond our control (force majeure).

Intellectual Property, Copyright, Designs and Content
1.20 The intellectual property, including website content (photographs, graphics, text and design), HTML code and programming, printed material, and all other such material is reserved by us and our licensors. You may not copy, store, distribute or publish in any format any such material nor modify nor create derivative works from such material.

Your Rights:

1.21 Your statutory rights will apply to all transactions between us and you.  Consumer protection legislation applies to consumers (customers not acting in the course of a business) and provides that goods we supply to you will be of satisfactory quality and fit for purpose and that you will have certain remedies if the goods are defective.

For orders placed on our website, your purchases will also be subject to the Distance Selling Regulations, which provide for cancellation of an order by you, subject to certain conditions.

Ordering From Us:

1.22 A contract is made between us and you when you have submitted an order to us and we have accepted that order and confirmed delivery arrangements and payment has been processed and received by us. Acknowledgement of receipt of your order does not constitute acceptance.  Delivery of an order may be delayed by carriers or other cause, such as a supply problem. We will not be held liable for costs or damages arising from such delays.

1.23 Whilst we make every effort to be accurate in the details that we provide you with, if we have made an error in a price quoted to you or in any other significant detail, we will invite you to continue with your order at the corrected price/detail or to cancel or amend your order.

1.24 We will provide prices for our goods and services and confirm these at time of order acceptance by us. In the event of further goods or services being requested by you, additional charges may be incurred. These will be notified to you in advance.

1.25 We retain title (ownership) to the goods we have provided to you until they have been paid for in full. Regardless of title or any other considerations, you become responsible for the safe keeping of goods as soon as they have been delivered to you or your representative (signed for or placed in your premises).

1.26 If you wish to return non-bespoke goods that are not defective, these will be subject to a restocking charge, typically 25% of the price you have paid for the goods and we would request that all goods in question are returned properly packaged and in good condition.

Matching of fabrics/wallpapers/colour:

1.27 Whilst every effort is made to obtain an exact match to the fabric and wallpaper samples available to buy on our website, the seller cannot guarantee an exact bulk match.  Should a close match to the original sample be required, the customer must provide a cutting from the original sample to be matched to. In the case of repeat orders, the customer must provide a cutting of the original fabric to be matched to.

Wallcoverings orders:
1.28 Please check all wallcovering orders when received for quantity, colour, design and any imperfections prior to cutting.  Claims against wallcoverings will not be accepted after cutting and hanging the wallcovering.  If co-ordinate fabric is ordered, please check the goods for colour match prior to hanging the wallcovering.  The Pattern Principle will replace any defective merchandise but will not be responsible for labour costs in the installation of incorrect or imperfect material.  Any colour changes or discolouration due to non-neutralised plaster or improper wall preparation is not covered by this warranty.

Website Customers:

1.29 In addition to consumer and statutory rights, the Distance Selling Regulations apply to Retail customers ordering on the website. Please see our Delivery & Returns page for more information. 

Law and jurisdiction

These terms and conditions are governed by English law. Any dispute arising in connection with these terms and conditions shall be subject to the exclusive jurisdiction of the Courts of England and Wales.